Listening to feedback and addressing gamer frustrations has become a key part of the EA SPORTS strategy to improve the FIFA franchise on an annual basis.Better balance on lofted through balls, improved goalkeeper intelligence, more realistic shooting mechanics with less shots hitting the goal posts, a practice arena to perfect skills, and a more immersive football experience through continuous play and quick free kicks are just a few of the issues raised by fans and addressed in FIFA 10. Three new innovations revealed today have been developed to change the player control experience in FIFA 10.