Lexicon
Developers
Universal
Developer
Also publisher

Universal

A major entertainment brand and video game publisher/developer known for arcade classics and licensed franchise titles.
Action
Founded
1994
Acquired
2000
HQ
Universal City, United States
Parent
Vivendi Games
Known for
Platform / Action / Adventure
8
Games
1983–2023
Years
5
Platforms
$79.12
Ø CIB
+229.6%
24M change

About

Universal, spanning its arcade division Universal Co., Ltd. and its interactive media division, developed and published notable titles across several decades. The company is responsible for classic arcade games like Lady Bug and Neo Mr. Do!, as well as publishing titles based on major intellectual properties such as the Woody Woodpecker and Friends series, Spyro: Enter the Dragonfly, and various games within the Jurassic Park franchise.
During the early 1980s, the company established its gaming presence by licensing its arcade hits to home consoles, resulting in the release of Lady Bug (1983) and its counterpart Lady Bug [CBS] (1983). As the brand transitioned through various corporate restructures, it leveraged its extensive library of intellectual properties. This strategy led to the mid-1990s multimedia software releases, including Woody Woodpecker and Friends Vol. 1 (1994), Woody Woodpecker and Friends Vol. 2 (1994), and Woody Woodpecker and Friends Vol. 3 (1994).
These diverse properties eventually aligned under the same corporate umbrella that managed the Jurassic Park franchise's interactive adaptations. While developing major dinosaur-themed titles, the publisher continued to support legacy intellectual properties and external partnerships. This period saw the revitalization of classic arcade IP with Neo Mr. Do (1997), alongside high-profile platforming sequels such as Spyro Enter the Dragonfly [Platinum] (2002). Through these interconnected licensing efforts, the company bridged the gap between early coin-op history and major cinematic gaming franchises.

Key People

Skip Paul
Founder
Robert Biniaz
Founder
Mark Cerny
Vice President

Company History

Former names
Universal Interactive Studios

Connections

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