FuRyu is a Japanese entertainment company that published role-playing games such as UnchainBlades ReXX and its sequel Unchained Blades EXXiV. During the early 2010s, they also published original RPGs like Exstetra, alongside anime and manga adaptations including Cardfight!! Vanguard: Ride to Victory and To Love-Ru Trouble Darkness: Battle Ecstasy.
Established as an independent entertainment entity, the publisher carved out a distinct niche in the Japanese handheld gaming market during the early 2010s. The company's early software strategy relied heavily on collaborative dungeon crawlers, notably
UnchainBlades ReXX (2011) and its sequel
UnchainBlades EXXiV (2012), also known as
Unchained Blades EXXiV (2012). These titles utilized high-profile guest artists to design individual monsters and characters, establishing a signature aesthetic.
Simultaneously, the publisher diversified into romance simulation and adventure games. They targeted female audiences with
HatsuKare Renai Debut Sengen (2013) and its collectible
HatsuKare Renai Debut Sengen [Limited Edition] (2013) on the PlayStation Portable. For card game enthusiasts,
Cardfight Vanguard: Ride to Victory (2013) brought the popular tabletop franchise to the Nintendo 3DS. The company continued to support handheld platforms with the release of the post-apocalyptic RPG
Exstetra (2013) and the fan-focused action title
To Love-Ru Trouble Darkness: Battle Ecstasy [Limited Edition] (2014). This diverse portfolio of niche RPGs and licensed adaptations defined the publisher's output during this transitional console generation.
OMRON Entertainment Co, Ltd.