Lexicon
Publishers
Milton Bradley Ltd.
Publisher

Milton Bradley Ltd.

The European and international publishing arm of Milton Bradley, responsible for distributing the Vectrex console and its game library.
Action
Founded
1860
Acquired
1984
HQ
Springfield, United States
Parent
Hasbro
Known for
Board games / Family games / Party games
17
Games
1982–2019
Years
4
Platforms
$42.26
Ø CIB
-21.5%
24M change

About

Milton Bradley Ltd. published and distributed several prominent vector-graphics titles for the Vectrex home console in the early 1980s. This library included arcade ports like Armor Attack, Berzerk, and Rip Off, alongside original titles such as Bedlam, Blitz, Hyperchase, Cosmic Chasm, and Fortress of Narzod. Their involvement helped bring these unique vector-based experiences to international markets before the video game crash.
Following the acquisition of General Consumer Electronics, the company localized these titles for European and international audiences, packaging them with multi-language screen overlays and manuals. Armor Attack and Rip Off successfully translated Cinematronics' vector arcade hardware to the home screen, maintaining the tactical, physics-based gameplay of the originals. Similarly, Berzerk adapted the frantic maze-shooting action of the Stern arcade classic.
Original developments showcased the hardware's versatility. Cosmic Chasm achieved a unique historical distinction when its home design was later adapted into an arcade release by Cinematronics. For sports and racing enthusiasts, Blitz simulated gridiron action, while Hyperchase utilized a specialized steering wheel controller accessory to enhance its high-speed, first-person driving perspective. The library was rounded out by intense shooters like Bedlam, which featured a rotating star-like playing field, and Fortress Of Narzod, a vertical shoot-'em-up utilizing mirrored vector reflections. These releases demonstrated the company's commitment to high-contrast, flicker-free vector animation before the parent company's restructuring in the mid-1980s.

Key People

Milton Bradley
Founder
James J. Hasbro
CEO of parent company
Brian Goldner
Former Chairman of Hasbro

Company History

Former names
MB Spiele (Germany)

Connections

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