Plaion GmbH is a major European media and video game publisher headquartered in Höfen, Austria. Operating as a subsidiary of Embracer Group, the company publishes games under various labels including Deep Silver, Prime Matter, and Ravenscourt. It rebranded from Koch Media to Plaion in August 2022.
In 2021, the company handled the physical publishing and distribution of the acclaimed narrative adventure game
Road 96, developed by DigixArt. This partnership included the release of the standard edition alongside specialized physical runs, such as
Road 96 [Signature Edition] and
Road 96 [Collector Edition]. The game's reach was further expanded with subsequent releases and ports in 2022. Additionally, the publisher collaborated on the physical release of the psychological horror puzzle game
Darq [Collector's Edition] in 2021, bringing the atmospheric indie title to retail markets.
Beyond these specific indie partnerships, the company's extensive distribution network spans physical retail logistics, co-publishing agreements, and digital localization services across global markets. By securing rights to manufacture and distribute premium physical editions, the firm bridges the gap between independent developers and traditional retail spaces, ensuring niche and artistic titles receive prominent physical shelf presence alongside major industry blockbusters.