Pony Canyon Inc. is a major Japanese entertainment company that entered the video game market in the 1980s under the brand Ponyca. They published numerous ports of Activision and Sega games for Japanese home computers and consoles like the MSX, Famicom, and PC-88. The company is a subsidiary of Fuji Media Holdings.
During the early to mid-1980s, the software division secured licensing agreements to localize prominent Western computer games and arcade titles for the Japanese domestic market. This strategy brought highly successful international titles to Japanese gamers who otherwise lacked access to foreign console and computer libraries.
Among the notable releases distributed by the company were several acclaimed Activision titles. These included the scrolling shooter
River Raid (1982), the puzzle game
Zenji (1984), the sports simulation
Decathlon (1984), the strategy game
Chess (1984), and the rescue-themed platformer
H.E.R.O (1984). The company also handled the Japanese home releases of the media tie-in
Ghostbusters (1984) and Sega's arcade shooter
Bank Panic (1985). Through these releases, the publisher established a robust catalog of action, strategy, and sports games, helping to popularize Western game design conventions in Japan before eventually shifting its primary focus back to music and anime production in the subsequent decades.
Pony Inc.
Pony Canyon Inc.