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Sold Out
Publisher
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Sold Out

A British video game publisher known for distributing physical editions of major indie and AA titles.
Action
Simulation
Adventure
Founded
1994
Acquired
2019
HQ
United Kingdom
Parent
Toadman Interactive
Known for
Action / Shooter / Strategy
25
Games
2015–2022
Years
7
Platforms
$15.31
Ø CIB
+22.5%
24M change

About

Sold Out (now known as Fireshine Games) is a UK-based publisher specializing in bringing digital titles to physical retail. The company partnered with Team17 to publish physical releases for games like The Escapists: The Walking Dead Edition, Overcooked Gourmet Edition, and Yooka-Laylee. They also handled physical distribution for major titles such as Sniper Elite 4 and Elite Dangerous.
The publication of The Escapists: The Walking Dead Edition in 2015 marked a significant milestone in expanding the reach of the tactical breakout franchise. By securing shelf space for this licensed spin-off, the publisher demonstrated the viability of boxed indie games. This strategy deepened with the Sniper Elite franchise, culminating in the 2017 retail launch of Sniper Elite 4. To appeal to dedicated collectors and fans of tactical stealth, the publisher distributed multiple retail configurations, including the Sniper Elite 4 [Limited Edition]. This premium physical package bundled the base game with exclusive downloadable content, such as target-focused bonus missions and specialized weapon skins, which were previously restricted to digital storefronts.
These physical distribution campaigns bridged the gap between digital-first development and traditional retail consumers. By managing the manufacturing, logistics, and store placement for The Escapists and Sniper Elite properties, the company helped establish these franchises as mainstream retail brands. The success of these physical editions proved that niche tactical simulators and pixel-art strategy games could compete directly with major triple-A releases on store shelves, cementing the publisher's role as a vital intermediary in the mid-tier gaming ecosystem.

Key People

Garry Williams
Founder / CEO
James Cato
Co-founder
Garry Williams
CEO (post-acquisition)

Company History

Former names
Investaplex Ltd
Sold Out Sales & Marketing Ltd
Sold Out Software

Connections

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Games featuring Sold Out (25)

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