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The company established its market presence by securing distribution rights for high-profile console ports and special editions. An early milestone was the physical distribution of The Walking Dead [Game of the Year] in 2014, which helped solidify the publisher's reputation for managing retail logistics for acclaimed episodic content.

As the market for physical indie games expanded, the publisher specialized in deluxe and collector's editions. This included the release of Overcooked! [Gourmet Edition] in 2016, which bundled the base game with additional downloadable content for retail shelves. The company also catered directly to crowdfunding campaigns, managing the manufacturing and shipment of the Yooka-Laylee [Kickstarter Backer Edition] in 2017, alongside the standard retail versions of Yooka-Laylee that same year. Their portfolio further expanded with spin-offs and sequels, such as the platformer Yooka-Laylee and the Impossible Lair in 2015. Through these targeted physical releases, the publisher bridged the gap between digital-first development and traditional brick-and-mortar retail, establishing a robust distribution pipeline across Europe and North America.