Takara Tomy

A prominent Japanese toy and video game publisher formed by the 2006 merger of Takara and Tomy.

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Website

Founded

2006

Tokyo, Japan

Known for

Toys / Video Games / Arcade Attractions

Games

2006–2018

Years

Platforms

$18.17

Ø CIB

-47.3%

24M change

About

Takara Tomy published several anime-licensed video games in the mid-2000s, including titles in the Naruto Shippuden franchise such as Naruto Shippuden: Gekitou Ninja Taisen EX and its sequel. They also published games based on other popular properties, such as Zoids: Battle Colosseum, Zoids Alternative, and multiple Katekyoo Hitman Reborn! DS titles.

Following the 2006 merger of toy giants Takara and Tomy, the newly formed entity leveraged established media franchises to secure a foothold in the handheld and home console markets. A key pillar of this strategy was the expansion of the Naruto gaming library on Nintendo platforms. The publisher released Naruto RPG 3: Reijuu vs. Konoha Shoutai (2006) for the Nintendo DS, which integrated turn-based role-playing mechanics with the popular anime's lore, alongside the fighting game Naruto Shippuden: Gekitou Ninja Taisen EX 2 (2007) for the Wii.

Beyond these core franchises, the company targeted niche demographics with specialized software. They expanded their anime fighting game portfolio with Katekyoo Hitman Reborn! DS Flame Rumble Kaien Ring Soudatsuen (2007), utilizing the Nintendo DS touch screen for special attacks. Additionally, they experimented with lifestyle simulation by publishing Dekiru Otoko no Mote Life: Hiru no Mote Kouza Hen (2008), a social etiquette guide aimed at male players. This diverse software lineup allowed the company to bridge the gap between physical toy manufacturing and interactive digital entertainment during the late 2000s.