Ea Sports Active

A series of fitness and exergaming video games developed by EA Vancouver and published by EA Sports.

Educational

Sports

Games

2007–2010

Years

Platforms

$6.98

Ø CIB

-1.1%

24M change

About

The franchise debuted in 2009 with EA Sports Active for the Nintendo Wii, which utilized a custom leg strap and resistance band for physical tracking. It was followed by the expansion EA Sports Active: More Workouts in 2009 and a multiplatform sequel, EA Sports Active 2, in 2010, which introduced wireless control sensors and a heart rate monitor.

Developed by EA Canada, the franchise was designed to compete directly with Nintendo's Wii Fit by offering more intense, western-style circuit training programs. The original EA Sports Active (2009) featured high-profile endorsement from fitness expert Bob Greene and focused on personalized 30-day challenges. To accommodate different retail needs and regional packaging, the brand released specialized configurations, including EA Sports Active: Bracelet (2009).

The expansion EA Sports Active: More Workouts (2009) broadened the exercise catalog with fitness challenges, warm-ups, and tropical-themed activities like water skiing. With the release of EA Sports Active 2 (2010), the franchise expanded to the PlayStation 3 and Xbox 360, utilizing the latter's Kinect sensor for controller-free tracking. EA also offered EA Sports Active 2 [Game Only] (2010) for players who already owned the necessary tracking peripherals. This sequel integrated an online platform, the EA Sports Active Online Hub, allowing users to track fitness data, join workout groups, and share progress globally. The series represents a key era of gamified fitness that capitalized on the camera and motion-tracking technologies of the seventh console generation.