Originally established as 505 Game Street before rebranding, the company is a subsidiary of the Italian entertainment giant Digital Bros. It has published and distributed numerous titles across various platforms, ranging from budget-priced Nintendo DS games to major indie and AAA releases.
During its early years of operation, the publisher built its portfolio by distributing and publishing a diverse range of niche and genre-specific titles. Among its earliest software offerings were the action titles
Police Madness (2000) and
Zombie Attack (2000). As the company expanded its reach across different console generations, it targeted casual and lifestyle demographics with releases such as the simulation game
Element Girls (2004) and the educational title
World Championship Spelling (2006).
The company also found success in the digital card and puzzle markets, publishing
World Championship Poker (2005) and the handheld puzzle game
Monster Bomber (2006). These early projects laid the groundwork for the publisher's transition into global markets, establishing distribution networks in Europe and North America. Over the subsequent decades, the firm expanded its operations to manage international offices in countries including the United States, United Kingdom, France, Germany, and China, shifting its focus toward co-publishing agreements and intellectual property acquisition.