Funbox Media

The company's early portfolio includes the puzzle game WordJong (2007), which combined mahjong solitaire mechanics with word creation. In 2008, the publisher expanded its catalog with licensed and genre-specific titles, such as the adventure game Hello Kitty Big City Dreams (2008) and the helicopter combat simulator Twin Strike: Operation Thunder (2008). During the same period, the company targeted outdoor sports enthusiasts by publishing North American Hunting Extravaganza (2008) and the simulation title Reel Fishing: Angler's Dream (2009).

These releases established the company's strategy of targeting specific demographic segments, ranging from young children to outdoor recreation fans. By managing the localization and physical distribution of these diverse properties, the publisher secured retail presence for smaller and licensed properties that otherwise lacked direct regional representation.