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Imagic
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Imagic

An American video game developer and publisher active in the early 1980s, best known for Atari 2600 games like Demon Attack and Atlantis.
Action
Racing
Driving
Sports
Founded
1981
HQ
Los Gatos, United States
Known for
Action / Shooter / Adventure
28
Games
1982–1984
Years
4
Platforms
$35.38
Ø CIB
+17.6%
24M change

About

Founded in 1981, Imagic created highly successful titles for the Atari 2600 and other early consoles. The publisher is renowned for games such as Demon Attack, Dragonfire, Riddle of the Sphinx, and Beauty & The Beast. They also created Atlantis and its rare sequel Atlantis II, which together established the Atlantis franchise.
Formed by former Atari and Intellivision developers, the publisher distinguished itself by squeezing unprecedented visual performance from early console hardware. This technical prowess defined the Atlantis II franchise, a series of releases that pushed the boundaries of early home gaming. The franchise's foundation rests on the acclaimed shooter Atlantis (1982) and its ultra-rare competitive sequel Atlantis II (1982).
Alongside these flagship titles, the franchise ecosystem expanded through diverse releases. In 1980, the publisher associated with No Escape Xante] and [Solar Storm Xante], establishing early gameplay concepts. By 1982, the lineup grew to include the screen-spanning action of [Demon Attack, the multi-screen fantasy platformer Dragonfire, and the mythological adventure Riddle of the Sphinx. The portfolio also featured Beauty & The Beast (1982), showcasing advanced vertical scrolling.
These games collectively cemented the publisher's reputation for reflective silver packaging and graphical superiority. However, the video game crash of 1983 severely impacted operations, leading to the company's eventual liquidation in 1986, leaving the Atlantis II franchise as a landmark era of the second generation of consoles.

Key People

Bill Grubb
Founder
Rob Fulop
Co-founder
Jim Goldberger
Co-founder

Connections

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Games featuring Imagic (28)