MTV Games

Viacom's division initially focused on integrating popular music into interactive entertainment. An early partnership involved collaborating with Activision on the soundtrack and marketing for the western action-adventure game Gun in 2005. This project demonstrated the publisher's strategy of leveraging MTV's media influence to promote video game audio. Following Viacom's acquisition of developer Harmonix in 2006, the publisher shifted its primary focus toward music-performance simulation.

This transition culminated in the release of Rock Band in 2007, alongside its premium hardware bundle, Rock Band [Special Edition] in 2007. The franchise expanded the music game genre by introducing multiple instrument peripherals, including drums and microphones, alongside traditional guitar controllers. The publisher managed the extensive downloadable content catalog for the franchise, licensing thousands of tracks from major record labels. Other notable projects under the label included The Beatles: Rock Band in 2009 and the motion-controlled dance title Dance Central in 2010, which utilized the Xbox 360 Kinect sensor.