Wales Interactive Ltd.

Established in Pencoed, Wales, the company transitioned from early indie projects to become a primary catalyst for the late-2010s resurgence of live-action FMV (full-motion video) gaming. By collaborating with independent developers, the publisher brought cinematic, choice-driven narratives to major console platforms.

This strategy was solidified with the multi-platform releases of The Bunker in 2017 and 2018, which utilized a completely live-action cast filmed in a decommissioned nuclear bunker, and Late Shift in 2018, which introduced seamless, real-time decision-making to a high-stakes crime thriller. The company expanded this FMV portfolio with The Shapeshifting Detective in 2018 and the console adaptation of The Infectious Madness of Doctor Dekker in 2019, both of which integrated murder-mystery mechanics with live-action footage.

Simultaneously, the publisher diversified into immersive technology and alternative storytelling formats. They adapted Kaigan Games' "found phone" horror-thriller Simulacra for consoles in 2017, while internally developing virtual reality experiences. This VR push yielded the atmospheric horror adaptation Don't Knock Twice in 2018 and the action-heavy sci-fi shooter Time Carnage in 2018, demonstrating a dual focus on cinematic FMV and emerging hardware.