Pimp My Ride is based on the MTV series where people modify their cars with various upgrades. You start as Xzibit, who lends you his car, and you're in a five-borough area called 'Pimp City'. Your goal is to earn money by participating in mini games throughout Pimp City and buying your own car, then pimping it.
The gameplay involves modifying your ride with items like new rims, tinted windows, and vinyls. As you progress, you'll have Xzibit's guidance and help you complete tasks to unlock new upgrades. Once you've finished your car's modification, you can drive it freely through Pimp City, taking on challenges and races to earn money and advance in the game.