Imagine the Sims taking over the big city, where reputation is everything. They've left their suburban homes behind and are now living in a bustling metropolis. To succeed, they'll need to build relationships with the many characters that inhabit the urban landscape.
The gameplay revolves around socializing with these unique individuals, working jobs for the first time, buying clothes that actually affect how others perceive them, and personalizing their appearance with tattoos and body piercings. Players will also have the opportunity to own and decorate one of three distinct apartments.