Originally founded as Majesco Sales, the company initially focused on re-releasing older games at budget prices. They later expanded into publishing original titles, distributing Sega Genesis 3 consoles, and pioneering the Game Boy Advance Video format. Majesco is well-known for publishing titles like Frogger (1998) and the Cooking Mama series.
Based in New Jersey, the company built its early portfolio by securing licensing agreements with major media brands. During the 16-bit era, this strategy yielded character-driven action titles such as
Tom and Jerry (1992) and
Speedy Gonzales Los Gatos Bandidos (1995).
As handheld gaming expanded, the publisher heavily targeted Nintendo's portable platforms.