NuFX

An American video game developer known for Atari Lynx ports and contributing to EA Sports franchises like NBA Live.

Sports

Action

Driving

Racing

Simulation

Founded

1990

Acquired

2004

HQ

Hoffman Estates, United States

Parent

Electronic Arts

Known for

Sports / Arcade / Action

26

Games

1990–2003

Years

12

Platforms

$20.53

Ø CIB

+16.4%

24M change

About

NuFX was a game development studio founded in 1990, initially prominent for developing and porting titles such as Hard Drivin', Robo-Squash, Rygar, Turbo Sub, Hydra, Steel Talons, Crue Ball, and Taz-Mania. The studio later became a key developer for Electronic Arts, working on major sports series including NBA Live, NCAA March Madness, and PGA Tour before being acquired by EA in 2004.

Based in Hoffman Estates, Illinois, the studio was established by Lou Haehn and initially specialized in complex technical conversions for platforms like the Sega Genesis, Game Gear, and Atari Lynx. Delivering home versions of demanding arcade titles, the team adapted the 3D polygon graphics of Hard Drivin' and Steel Talons for portable play, while translating the fast-paced action of Rygar, Hydra, and Turbo Sub to handheld screens. They also contributed original designs like the futuristic sports game Robo-Squash and the pinball title Crue Ball.

This technical expertise facilitated a transition into high-profile sports simulation. The developer became instrumental in refining the physics and presentation of the NBA Live franchise on 16-bit and 32-bit platforms, beginning with NBA Live 96. Their role expanded into collegiate basketball with the NCAA March Madness series and golf simulation through the PGA Tour brand. Following its integration into Electronic Arts, the studio transitioned into EA Chicago, where the team utilized their physics-based engine expertise to create the critically acclaimed Fight Night boxing series before the facility was closed in 2007.