20th Century Studios Inc.

An American media company and publisher whose licensing and branding appeared in several major EA Sports titles in the late 1990s.

Racing

Driving

Simulation

11

Games

1999–2023

Years

5

Platforms

$9.99

Ø CIB

+19.9%

24M change

About

Historically known as Twentieth Century Fox, the company is associated with retro sports titles through licensing agreements and media partnerships. Its branding and intellectual properties are credited in prominent releases such as FIFA 97, FIFA Road To World Cup 98, World Cup 98, and FIFA 99. Additionally, its presence extends to other EA Sports franchises of the era, including NBA Live '99, NBA Live 2000, and Nascar 2000.

During the late 1990s, the media conglomerate's interactive division leveraged its broadcast television footprint, particularly Fox Sports, to establish a presence in licensed sports video games. This synergy led to specialized promotional editions and regional distribution partnerships with Electronic Arts. For instance, the inclusion of the brand on FIFA 97 [Platinum] and FIFA Road To World Cup 98 [Not For Resale] highlighted co-marketing efforts during the rise of 3D sports gaming.

These partnerships extended to major international tournament tie-ins, such as World Cup 98 [Limited Fan Edition], where media rights and interactive entertainment converged. The publisher's branding on FIFA 99 further cemented its association with the global football franchise during a period of rapid market expansion. Beyond soccer, the collaboration encompassed North American sports culture, embedding the company's legacy within basketball and stock car racing through releases like NBA Live '99, NBA Live 2000 [Classics], and Nascar 2000. These specific editions remain notable artifacts of late-1990s media convergence, illustrating how television networks and game publishers integrated their intellectual properties to capture the burgeoning sports gaming market.