Data Design Interactive (DDI) was an English video game developer and publisher based in Stourbridge. Founded in 1983, the company developed titles across multiple platforms, including LEGO Rock Raiders and Rock & Roll Racing 2: Red Asphalt. In its later years, the studio became known for publishing and developing a large library of budget-priced games for the Nintendo Wii.
The studio secured early contracts adapting popular intellectual properties. In 1991, the developer released the Nintendo Entertainment System port of the game show adaptation
Jeopardy. Over the next decade, the company expanded its portfolio by working with major international brands and publishers.
The year 2000 marked a highly prolific period for the studio, during which it developed several licensed and original titles. Among these were the PlayStation simulation game
Tonka Space Station and the licensed children's title
Casper and The Ghostly Trio.
During this era, the studio also created original intellectual properties and racing titles, such as
Billy the Wizard: Rocket Broomstick Racing and
Action Girlz Racing. These titles, often utilizing the company's proprietary "Godzilla" game engine, were later ported to various platforms, defining the studio's transition into high-volume, low-cost software production before its eventual closure.