Viacom New Media

Established to leverage MTV Networks' intellectual properties, the division began its market presence by licensing hardware and software, such as the C&L Controls Championship Joystick in 1992. The publisher's defining output centered on the Beavis and Butt-head franchise. In 1994, the company released Beavis and Butt-head across multiple platforms, including the Sega Genesis, Super Nintendo Entertainment System, and Game Gear. Rather than simple ports, these versions featured distinct gameplay mechanics; the Genesis version operated as an adventure game where the duo searched for GWAR concert tickets, while the SNES version focused on action-platforming.

Beyond MTV, the publisher translated Nickelodeon's lineup into interactive media. Rocko's Modern Life debuted in 1994, requiring players to protect Rocko's dog through hazardous environments. This was followed by the sports simulation Nickelodeon GUTS in 1994 and the platformer AAAHH Real Monsters in 1995. By partnering with external developers like Realtime Associates, the division attempted to capture the distinct visual styles of its parent company's animation studios before Viacom restructured its interactive operations in the late 1990s.