Bomberman Land is a theme park filled with people and different attractions. As in top-down RPG games, the player controls a character who can interact with the NPCs and objects on the map. Various spots give access to the attractions, in the form of mini-games. In some games, the player must pick-up sheep and lock them out of the field, complete jigsaw puzzles, look at equations and answer if they are true or false, etc. Completing various tasks will reward the player with numbered coupons that give access to new areas of the theme park.
The gameplay involves completing these mini-games, interacting with other players in battles or cooperative modes, and exploring the theme park to uncover its secrets. The game's unique blend of action, adventure, and puzzle-solving makes for a fun and engaging experience.