The story of WWE '13 takes place in a world where professional wrestling is at its peak. Players are able to create their own wrestlers, choosing from various body types and movesets, before competing in a variety of matches against other players or AI opponents.
Gameplay in WWE '13 revolves around the competitive nature of professional wrestling. Players must use their chosen wrestler's moves and abilities to outmaneuver their opponents, executing grappling holds, throws, and strikes to gain an advantage. The game features a range of modes, including career mode, where players can progress through the ranks of a virtual wrestling promotion, and tag-team matches against other players.