Barbie Super Model is an arcade game where you help Barbie become a great fashion model. In each level, she participates in different activities to participate in, such as going left to right with forced scrolling.
The gameplay involves avoiding moving obstacles by moving up and down and controlling her speed. She must pick up items which grant point bonuses and extra chances, as well as avoid losing a chance if she hits an obstacle. If she runs out of chances, it's game over.
There are various challenges in each level, including a camera item that brings you to a magazine cover shoot, where you must dress Barbie in matching outfits and match colors for three different components. You also get separate control of the colors for Barbie's hairstyle, earrings, eyeshadow, lip and nail color.
After completing a level, Barbie goes back through it right-to-left, with some additional items to pick up or challenges to complete, such as doing a runway walk that was given earlier. There are a total of four levels in the game, each set in a different environment, including driving down the street, skating on the beach, walking through a ski resort and walking through the park.