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Developer
Also Publisher
Now Production
Now Production is a Japanese video game developer founded in 1986, known for developing and porting titles for major publishers.
About
Established in Osaka, Japan, the company initially worked as a contract developer for companies like Namco, Hudson Soft, and Capcom. They are responsible for porting several arcade hits to home consoles like the NES and PC Engine, as well as developing original titles. Notable works include Wagyan Land, Chew Man Fu, and various ports of Namco classics.
Founded in 1986, the studio demonstrated its early technical capabilities with the home release of Metro-Cross (1986). It followed this with adaptations of major arcade properties, including the side-scrolling platformer Youkai Douchuuki (1988) and the action game Kamen no Ninja Hanamaru (1988), which was later localized internationally under a different license.
By 1990, the developer had expanded its portfolio across multiple platforms. Notable releases from this period include the action-platformer Bravoman (1990) and the digital board game Genpei Toma Den (1990). The studio also created the puzzle game Be Ball (1990), showcasing versatility in game design.
In the decades that followed, the company adapted to shifting industry trends by diversifying into mobile application development, educational software, and pachinko planning. It sustained its longevity by transitioning from early console development into a multi-faceted digital content creator, maintaining a quiet but steady presence in the Japanese gaming industry.
Key People
Yutaka Nakata
Founder
Toshiaki Awamura
CEO
Hiroshi Koyama
President of Development
Connections
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Platforms (28)
By decade (5)
Genres (12)
Publishers (24)
Settings (4)
Mechanics (11)
Perspectives (5)
Characters (6)
Games featuring Now Production (79)
Include special editions
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