Lexicon
Developers
Sims
Developer
Also Publisher

Sims

A Japanese video game developer founded in 1991, known for developing titles for Sega consoles, succeeding Sanritsu Denki.
Sports
Action
Role-playing (RPG)
Racing
Driving
Founded
1987
Acquired
1997
HQ
Redwood City, United States
Parent
Electronic Arts
Known for
Simulation / Life simulation / City-building
79
Games
1989–2018
Years
24
Platforms
$32.98
Ø CIB
+4.8%
24M change

About

SIMS Co., Ltd. was established as a joint venture between Sega and Sanritsu Denki. The company developed numerous titles for Sega platforms, including the Master System, Game Gear, and Genesis. Many of its early staff and games transitioned from Sanritsu Denki.
During its initial years of operation, the developer focused heavily on action, sports, and licensed adaptation titles. Among its earliest projects was the scrolling shooter Bomber Raid (1989), which helped establish the team's capabilities in arcade-style action. The company quickly branched into sports software, producing the boxing simulation James Buster Douglas Knockout Boxing (1990) and a portable remake of the classic arcade title Heavyweight Champ (1991).
In addition to sports, the studio became a frequent collaborator on high-profile intellectual properties. It developed the miniature golf game Putt & Putter (1991) alongside major media tie-ins, including the platformer Tom And Jerry The Movie (1991) and the beat-'em-up Mighty Morphin Power Rangers the Movie (1991). These releases demonstrated the developer's versatility in adapting diverse Western media properties for interactive formats. Over the decade, the studio maintained a steady output of genre-spanning releases, solidifying its reputation as a reliable contractor capable of handling both original concepts and major international licenses.

Key People

Will Wright
Co-founder
Jeff Braun
Co-founder
Lucy Bradshaw
Former Studio Head

Company History

Former names
Maxis Software
Maxis Redwood Shores

Connections

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Platforms (24)
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Publishers (23)
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Games featuring Sims (79)