Carly and Sam are two teenage girls who decide to start their own Internet show with the help of their current technician and friend Freddie, but starting an Internet show is a lot of work and the competition is tough. They need help to get from rock bottom to the top, which is where the player comes into play. By befriending the iCarly crew and everyone else, the player will have to find ways to attract as many viewers as possible from episode to episode until iCarly becomes the most-watched show of the Internet.