Deep Silver

Established as a division to expand publishing operations, the label initially built its portfolio by distributing and publishing a diverse range of niche and mainstream titles. Early software offerings spanned various genres, including simulation and sports titles such as Horse Life 2 (2004), Horse Life 3 (2004), and Ski Racing 2006 (2005). The publisher also targeted action and lifestyle sports audiences with the release of Crusty Demons (2006).

In the mid-2000s, the brand expanded its catalog with urban-themed and billiards titles, publishing Hustle Detroit Streets (2005) and its subsequent release The Hustle: Detroit Streets (2007). During this period, the label secured distribution rights for major console releases, which included handling the Saints Row [Platinum Hits] (2006) edition.