After three PSP iterations of the franchise developed at EA Canada, development duties for Madden NFL 10 returned to series main developer EA Tiburon. The game features all the modes of the previous version, and also adds several new features. The game's story mode is centered around creating a team from scratch, with players taking control of their character throughout the franchise's history. As the player progresses through the years, they'll make key decisions that impact their team's success.
Gameplay-wise, Madden NFL 10 features improved controls and a more responsive gameplay experience. The addition of a mini-game for fumble recovery adds an extra layer of strategy to the game, while the player momentum system creates a more realistic and dynamic playing field.
The game also includes various other improvements, such as newly-recorded commentary by Tom Hammond and Cris Collinsworth, allowing players to experience the game in a more immersive way. The Superstar Challenge mode offers an additional twist on classic gameplay, while the play designer allows players to create and share custom plays.