Sega's answer to the Breakout clone craze was Woody Pop , a game released in 1970. With a wooden paddle, you bounce your ball against bricks laid out in a big house filled with toys. The toys will come out to disturb you.
The toys and obstacles on screen are varied, including wind-up toy soldiers or robots that come out of "mystery bricks" when hit. A toy train also crosses your path on some levels. However, unlike many other games of this type, the bottom of the screen is not a big black hole – instead it's a wall that covers only a part of it.
The game features a unique non-linear progression system, allowing you to choose between up to three adjacent rooms to progress to once each room is cleared. This makes Woody Pop less linear than usual.
Like many other post-Arkanoid games, Woody Pop features a range of powerups that can be released from special blocks. These include the double-ball, growing bat, and "diamond ball", which destroys all blocks in its path without ricocheting. Other powerups, such as the fire ball and big ball, were invented by Sega and offer unique abilities.