Pure puts the player behind the handlebars of an All Terrain Vehicle (ATV) - better known as a Quad Bike, but instead of just choosing one from a pre-existing ensemble, he has to build his own Quad Bikes from scratch himself. From the suspension over the engine to the form and color of the handle bars, he has many options to choose from. By playing through the heart of the game, the World Tour single player campaign, he unlocks additional parts by winning events and collecting flags hidden on the tracks.
Each part chosen greatly influences how the Quad Bike behaves in terms of speed or how easy it is to perform tricks on it. Since the player also unlocks additional room in his garage, he can build the perfect Quad Bike for every one of the available game modes (Race, Sprint, Freestyle). This is especially important once the race has started because of the way boost is handled.
Boost is gained by performing tricks, and each trick gives more or less boost depending on how good it was. The boost can be used to give a temporary speed advantage, but the amount of boost defines which tricks can be performed. At the beginning of the race, only basic tricks are available, and as boost is gained, advanced and professional tricks become unlocked.
Game modes such as race and sprint are straightforward races where the first to cross the finish line wins, while freestyle requires performing tricks to gain points. Power-ups scattered around the map can also be used to perform special tricks, double points, or refuel. The player with the most points at the end of the race wins.
Pure was released for the Xbox 360 on 2008-09-26 and is a racing game.