Hasbro Interactive

An American video game publisher founded in 1995 as a subsidiary of Hasbro, known for adapting board games and classic arcade IPs.

Action

Racing

Driving

Strategy

Tactics

Founded

1995

Acquired

2001

HQ

Beverly, United States

Parent

Infogrames (now Atari SA)

Known for

Family / Strategy / Action-Adventure

57

Games

1994–2003

Years

10

Platforms

$19.99

Ø CIB

+74.3%

24M change

About

Hasbro Interactive was established to bring Hasbro's toy and board game brands into the digital space, producing hits like Frogger (1997) and Risk. During its peak, the company acquired legendary brands and studios including MicroProse and the Atari library. In 2001, Hasbro sold the division to Infogrames, which later rebranded it as Infogrames Interactive.

The publisher expanded its portfolio by securing distribution and publishing rights for diverse third-party titles across major console platforms. In the mid-1990s, the company was associated with the 3DO interactive multiplayer releases of the sci-fi FMV game Sewer Shark (1994) and Kenji Eno's acclaimed horror adventure D (1996), including its notable D [Long Box] (1996) edition for the PlayStation.

Beyond interactive movies, the company diversified into platformers and arcade revivals. It published the quirky 3D platformer Glover (1997) for the Nintendo 64 and PlayStation, where players controlled an anthropomorphic glove. During this same period, the publisher capitalized on classic intellectual properties, releasing updated 3D versions of Frogger (1997) and digital adaptations of Risk (1997) for contemporary consoles and personal computers. These releases solidified the company's presence in the rapidly growing 32-bit and 64-bit gaming markets, bridging the gap between traditional gameplay mechanics and modern 3D graphics.