Founded in 1987, Tectoy established a highly successful partnership with Sega to market consoles like the Master System and Mega Drive in Brazil. The company localized numerous titles into Portuguese and even developed unique ports and exclusive games for the Brazilian market. They remain famous for their long-term support of retro Sega hardware.
The publisher's early software catalog relied heavily on arcade-to-home translations and action-adventure titles. Among its prominent early releases were the shooting gallery game
Bank Panic (1985) and its card-format counterpart
Bank Panic [The Sega Card] (1985). The company also distributed the action platformer
Teddy Boy (1986) and the rescue-themed helicopter shooter
Choplifter (1986).
In the racing and arcade genres, the publisher found success with the high-speed simulator
F1 (1986) and the surreal, colorful shoot-'em-up
Fantasy Zone (1986). Its platforming lineup was anchored by the landmark release of
Alex Kidd in Miracle World (1986), which served as a flagship title for a generation of players. Additionally, the company published the home conversion of the third-person rail shooter
Space Harrier (1986), bringing advanced arcade scaling effects to home screens. These releases established a robust library that defined the publisher's early software presence and cemented its reputation for delivering faithful arcade experiences to home audiences.